Juicero CEO promises refunds for any dissatisfied customers while defending the company’s tech

Juicero CEO promises refunds for any dissatisfied customers while defending the company’s tech


Jeff Dunn, the former Coca-Cola executive who became CEO of Juicero last year, has responded to a wave of coverage suggesting that the company’s juice press isn’t all that was promised — and he’s offering dissatisfied customers their money back.

A Bloomberg report showed that Juicero’s packs could be squeezed by hand, no expensive juicer required.

Dunn’s response? He doesn’t deny that hand-squeezing is a very real possibility, but he does quibble about what you’ll find inside, saying it’s “nothing but fresh, raw, organic chopped produce” — see, it’s not juice yet because it hasn’t been pressed.

“What you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won’t want to repeat once, let alone every day,” he…

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