Apple gives indie gamers a permanent home on the App Store

Apple gives indie gamers a permanent home on the App Store


Breaking into the App Store can be difficult enough, but for small-time mobile game developers it’s even more of a challenge as they go up against billion-dollar, global publishers who dominate the top charts, like Supercell, Activision Blizzard, Niantic, EA, Tencent and others who can afford to invest millions in marketing budgets and advertising. Apple is now hoping to level the playing field a bit, by giving indie games a new and highly visible home on the App Store.

Throughout the week, Apple has been highlighting indie gamer content in a dedicated section on the App Store’s home page, where it often features new releases, favorites, staff picks and other recommendations.

This hub, dubbed “Celebrating Indie Games,” includes a number of new releases and debuts from…

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