While Foursquare started as a social check-in app, the company has always said that there is a bigger picture – mainly related to unique ways of leveraging its database of check ins at nearly 100 million public places.
There’s no better example than when Foursquare predicted that Chipotle same-store sales would fall 29% after the Mexican chain was hit with E. coli outbreaks. The actual decline announced by Chipotle ended up being a spot-on 30%.
As you can imagine these analytics can be very valuable to retailers, allowing them to better understand customer’s habits as well as predict store traffic.
So today the company is announcing Foursquare Analytics, a foot traffic dashboard for brands and retailers. The platform is available for retailers with any numbers of…