Juicero CEO promises refunds for any dissatisfied customers while defending the company’s tech


Jeff Dunn, the former Coca-Cola executive who became CEO of Juicero last year, has responded to a wave of coverage suggesting that the company’s juice press isn’t all that was promised — and he’s offering dissatisfied customers their money back.

A Bloomberg report showed that Juicero’s packs could be squeezed by hand, no expensive juicer required.

Dunn’s response? He doesn’t deny that hand-squeezing is a very real possibility, but he does quibble about what you’ll find inside, saying it’s “nothing but fresh, raw, organic chopped produce” — see, it’s not juice yet because it hasn’t been pressed.

“What you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won’t want to repeat once, let alone every day,” he…

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