Netflix rival iFlix reveals its first original content series for emerging markets

Fresh from raising $90 million from investors in Match, iFlix, a Netflix-like service for emerging markets, has announced its first slate of original content.

The Malaysia-headquartered business claims five million registered users across 10 countries — it recently branched out into Africa and the Middle East — for its service which costs around $3 per month. Beyond cheaper pricing, iFlix has differentiated itself by hosting local content as well as Western programming, but today it announced that it has commissioned its first original drama series, Magic Hour, and a comedy series that will be localized in three countries.

Magic Hour is an eight-part series follow-up to the 2015 Indonesia hit film of the same name, and it will feature the same two lead actors who stared in…

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